What Will Be Your Final Google Search?
If you’re using a search engine, there’s about a 90 percent chance that you’re using Google. It’s been around since the mid-nineties so it has a solid hold on most of the global search engine market. However, if you want to search the web without your search engine tracking everything you search for, there are better options than Google.
To be honest, I think Google is the best search engine as far as results go and most people would probably agree. At times it can feel like Google is reading your mind, because its results are usually so close to what you’re looking for. Google uses the data it has collected about your past browsing to determine which information you’re most likely looking for. This is the problem.
Google’s results feel so relevant, because it knows which sites you’ve visited in the past and where you spend the most time online. What this actually ends up doing is keeping you trapped in a “filter bubble” of information that Google thinks you’re likely to agree with or click on.
The results on Google are actually quite incomplete, because of this “filter bubble” effect. Searches for political issues or other subjective issues may exclude large amounts of information, because Google decides that you’re unlikely to agree with that content. So what can you do?
“private search engine”
Try a search for “private search engine” on Google and start using one of these private alternatives to Google. It’s a responsible step to take, considering that otherwise you are isolating yourself from information if you stick with Google.
If you want to be able to access unbiased, and complete information through your search engine, private search engines will do a better job than Google.
Recommended Private Search Engines
- Search Encrypt: Search Encrypt is a metasearch engine which uses encryption to keep your search terms private. When you’re finished searching, your search history expires so your search can’t be accessed.
- StartPage: StartPage uses Google’s search results, but protects your privacy by stripping out Google’s tracking. StartPage is like Google in its early days, an advanced search engine without complex tracking and filter bubbles.
- DuckDuckGo: DuckDuckGo is the most widely used private search engine. If you’re worried about perfect forward secrecy, however, other search engines in this list are better choices. It’s incredibly feature rich but some of these conveniences sacrifice privacy.
- Qwant: Qwant is a search engine based in France which doesn’t track users or personalize results based on past browsing. Qwant is overflowing with functionality in a user-friendly package.
- Searx: Searx is a metasearch engine that is completely open source. It’s privacy-friendly and lets users set up their own instance of Searx.